Growth Partner · for specialist trade businesses
The commercial work, run for you.
FloSumo runs the commercial work that gets lost between the site, LinkedIn, WhatsApp and the jobs themselves. Stronger trade partnerships, more subcontract opportunities, more direct enquiries, and a pipeline with named people and next actions, managed by one person accountable for moving it.
£2,000 per month · One focused growth day each week · paid monthly · reviewed every 90 days
Who it is for
Good work, real relationships, no managed pipeline.
The buyer for this is an owner-led specialist trade business that does good work and relies too much on referrals, subcontracting, word of mouth, or a small number of existing relationships. The reputation and the proof already exist. What is missing is someone running the commercial side of it every week.
This is you when
- Owner-led specialist trade businesses that do good work and rely on referrals, subcontracting or a small number of relationships
- Businesses with real evidence and expertise but not enough visible proof
- Founders too busy on jobs to manage the commercial side every week
- Businesses where content, reviews, website proof and outreach happen inconsistently, if at all
The commercial problem
The work is good. The commercial side runs on memory.
Good work disappears once the job is complete
Contacts live in WhatsApp and memory
LinkedIn is sporadic
The website does not show enough reason to choose the business
Subcontractors and direct leads are not consistently followed up
The owner is on the tools and cannot also run the commercial operation
None of that is a marketing problem. It is a commercial operation nobody has time to run.
How the operation runs
Four moves, repeated through each month.
01
Find the commercial priority
Each week starts with what would most plausibly turn into work: a live subcontract opportunity, a partnership going quiet, a strong completed job worth publishing. The work points there first.
02
Build the proof and demand assets
Completed jobs, reviews and customer outcomes become posts, case-study cards, website proof and search assets, so a buyer or partner checking you out finds the evidence.
03
Run the growth sprint
One commercial bottleneck gets a proper push each month: a campaign, partnership route, conversion problem, review engine or paid-demand test.
04
Review the evidence and adjust
The monthly report shows what created conversations, what shipped and what should be the next commercial priority.
The monthly partnership
A visible baseline, plus one growth sprint every month.
Each month has a visible baseline: proof published, the website and Google presence improved, and one commercial priority moved forward properly.
Each month starts from your check-in and the live commercial picture. The baseline keeps your proof, website and Google presence moving. The growth sprint goes to the bottleneck with the strongest route to more work.
The usual first month
The work follows the strongest live constraint: more proof, a better conversion path, a trade-partnership push, a focused campaign, or a paid-demand test when the foundations are ready.
What runs every month
- A weekly commercial priority and delivery plan
- A consistent proof-led social channel, including up to eight posts each month
- Website proof, reviews, case studies and focused conversion improvements
- Google Business Profile updates and review support
- One original search or proof asset each month: a service page, case study, location page or article
- One focused monthly growth sprint: a campaign, trade-partnership push, review engine, paid-demand test or quote-path repair
- Monthly commercial reporting and strategy
The baseline stays visible. The growth sprint follows the strongest commercial priority, so it changes with the business.
The monthly scorecard
What good looks like after one month.
Commercial movement you can check, not a revenue promise. Every item below is either in the pipeline document or it is not.
A clear commercial priority, with the work against it delivered and reviewed
Regular founder-led proof published from real work, reviews and customer outcomes
A stronger website, Google presence and conversion path than the month started with
Named opportunities, meetings, enquiries and source evidence recorded where relevant
Clear evidence of which activity is creating conversations and which activity should stop
A recommendation for the next month based on commercial evidence
Reported monthly, in this order: direct enquiries, qualified opportunities, meetings and introductions, by source, booked or attributable work, partnerships, press and referrals, reach and engagement. No guaranteed volume of meetings or enquiries, because nobody honest can promise that.
How approval works
- Content plans, target lists and message frameworks can be approved in batches
- FloSumo works within those agreed boundaries
- Any public post, direct message or external commitment still requires your approval before it is sent
- If necessary information or approval is unavailable, the time is reprioritised to the strongest available commercial work
Nothing goes out under your name that you have not approved. Batch approval is what keeps that from becoming a second job.
What you provide
- A short weekly voice note or check-in on jobs, quotes, meetings and priorities
- Approval for outbound messages and public content
- Photos, job details, reviews and customer permission where useful
- Attendance at calls or meetings where your technical credibility is needed
Roughly fifteen minutes a week, plus approvals. The delivery is mine.
Outside the monthly scope
What sits outside Growth Partner.
Said here rather than discovered in week three. Anything below gets scoped and approved separately before it starts.
Major website builds or new service sections
Photography, travel and video production
Tender writing or bid submissions
Paid media spend
New software subscriptions
Material work outside the agreed monthly priorities
Price and terms
£2,000 per month.
One focused growth day each week. Paid monthly in advance. Reviewed every 90 days against the work delivered and commercial evidence. If the evidence says stop, we stop.
A short call to work out whether proof, conversion, a trade-partnership route or demand generation is the first constraint. It is a working conversation, and if Growth Partner is the right next step I will say so plainly.
The evidence behind this
Reed Lifts is where this way of working comes from: position, proof and founder-led visibility on a two-person lift firm, with eight jobs booked in the first two months at £1,000 to £8,000 each. One client, one context, every number sourced on the page.
Where to next
Ready to talk
A short call to work out whether proof, conversion, a trade-partnership route or demand generation is the first constraint.
Site not ready for attention
A £3,000 one-off that gives the business somewhere credible for attention to land.
Want proof first
What this way of working produced on one real business, sources attached.